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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

Retrieved from “http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html”

(ArticlesBase SC #3586409)

kevinlee -
About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?
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Full video transcript at: http://www.SearchMarketingGurus.com
(03:01)

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MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

Proximity Marketing: A Revolutionary Way to Marketing

Bluetooth Advertising Pod — Tue, 01 Feb 2011 15:45:00 +0000

Proximity Marketing: A Revolutionary Way to Marketing

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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
|

Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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(ArticlesBase SC #955701)

Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

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Demo video of the fully self-contatined Bluush-X Bluetooth Proximity Marketing System. Video shows the various power options and supplied pieces of equipment.
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Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Bluetooth Advertising Pod — Tue, 01 Feb 2011 15:44:53 +0000

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

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Home Page > Advertising > Branding > Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

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Posted: Jan 07, 2011 |Comments: 0
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Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew amongst the brand owners.

Billboard advertisings are never the same in modern outdoor ads. With digital induction, digitalized billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!

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Here are few ways to find more information about Advertising, OOH & Outdoor Advertising

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Describe the current trend of retail market in india?
What are the new trends in advertising ?
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Bluetooth USB 2.0 Micro Adapter Dongle

Bluetooth Advertising Pod — Tue, 01 Feb 2011 15:44:29 +0000

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Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Bluetooth Advertising Pod — Tue, 01 Feb 2011 15:44:05 +0000

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Posted: Mar 19, 2010 |Comments: 0
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The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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How to Connect to a Mobile Broadband Antenna

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Bluetooth advertising to market your products

Bluetooth Advertising Pod — Tue, 01 Feb 2011 15:44:01 +0000

Bluetooth advertising to market your products

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Home Page > Business > Management > Bluetooth advertising to market your products

Bluetooth advertising to market your products

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Posted: Oct 01, 2010 |Comments: 0
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Bluetooth advertising has become currently befitting many notorious and value effective way to get our memo across. Various establishments and companies whole across the globe may be investing hugely in proximity marketing. In other words, Bluetooth marketing is a technique to advertise or souk each acquisitions considering the assist of an instant middling thereby concentrating on the potential customers through per cell phone community. Video clips, passage messages and images are utilized to focus on advertisements which are in a result seen through the mobile phone clients. a Bluetooth enabled phones within a particular area serve to be the recipients inside the commercials that are sent with numerous enterprises with a view to increase your graduate sales and profit.

In whole, advertising by means of Bluetooth is known as a rapid, cheap and handy thanks to bazaar one’s business. Also, it is plastic when one can easily switch all types as in contents with ease. this low price close possessing Bluetooth advertising has become a further benefit about this practice. then Bluetooth memo is distributed and standard with none cost. more, Bluetooth marketing are used to enrich and espousal the overall efficiency and efficacy of the present advertising program wish excessive street leafleting as well as flyer promoting by advertising to a new large number of customers in addition.

In case you are a new issue that wishes to market one s services and products, it is possible to certainly accomplish that through diverse Bluetooth benefit vendors. Such vendors on getting the advert shall locate the Bluetooth policy within your district and will therefore drive your invitation into the buyers to view the commercial drive. this cellular client carries total right to snub or perhaps settle for any invitation. In case the person agrees, your ad becomes then sent with his or her mobile phone. But if the user discards the invitation, your commercial will never be sent thus to their call.

The software for Bluetooth marketing would immediately search for the Bluetooth alerts in various subject and will provide the shopper that has a industry license or movie promotion. several organizations may be using this feature to achieve bettered and enhanced publicity. a different idea that arises in one’s brains is whether the Bluetooth marketing or perhaps promoting program really does its job?

the sector about publicize possessing Bluetooth carries basically become a perfect marketing instrument and it is favored with several issue whole across the universe as a way to improve the level of revenues and get a lift in their expert view. Bluetooth marketing is affordable and cheaper as compared with other types of advertising and is particularly of course more effective as well. hence, promoting your company via instant Bluetooth marketing carries indeed become a faultless selection now.

The quality Bluetooth marketing software offers you when using the finest implies for being face to face jointly with your impending shoppers who re nearly to arrive at your marketing or even advertising extend. And so if you transmit these clients appealing promotions and mail, they will suitably stay up for hire one s features as well as get one s goods thereby presenting what you are promoting a much needed exposure and earnings it deserves.

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Bluetooth marketing is all about reaching out to your customers through Bluetooth devices. The innovative and top notch process of Bluetooth advertising makes it possible for the businesses to advertise with Bluetooth enabled mobile phones.

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