Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Business Ideas > The Pros of Internet and Mobile Advertising

The Pros of Internet and Mobile Advertising

Edit Article |

Posted: Sep 15, 2010 |Comments: 0
|

The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.

Conveys articulate brand message: Mobile and Internet Ads use short and articulate brand message to communicate to its target group. This is one striking pro of this tool of advertising. In addition, Mobile and Internet advertising provides exact estimation of your campaign. Mobile advertisers also provide you blind and detailed reports of your campaign which helps in evaluating the over-all promotional activity of your brand or service. Mobile Advertising In Vogue Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers.

A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium. Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services. Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.

Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile Sms advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business. Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.

Retrieved from “http://www.articlesbase.com/business-ideas-articles/the-pros-of-internet-and-mobile-advertising-3270940.html”

(ArticlesBase SC #3270940)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Tdiindia -
About the Author:

Mobileandinternetadvertising.com (MAD) offering you the advertising. Here you can find extensive resources on in the form of Mobile advertising , Internet Advertising, online advertising, Advertising India, SMS mobile advertising, mobile advertisers, mobile marketing, Banner advertising.

Questions and Answers

Ask our experts your Business Ideas related questions here…

Ask

200Characters left

Identify the shortcomings associated with using the Internet Protocol (IP) designed for fixed networks on a roaming mobile device
Are you finding the internet to be stimulating or are you over it , i think way too much is said of the mobile net, i really have no desire to view the net via a phone , am i the only one ?
Whats the pros and cons of using sales data to evaluate advertising effectiveness

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/business-ideas-articles/the-pros-of-internet-and-mobile-advertising-3270940.html

Article Tags:
advertising, mobile advertising, internet advertising, online advertising, advertising india, sms mobile advertising

Related Videos

Related Articles

Latest Business Ideas Articles
More from Tdiindia

BlackBerry iPhone Killer, Buisness mobile maps: Loaded- 07-30-2010

Google releases location-aware mobile advertising, Research In Motion could launch its iPhone killer by next week, and T-Mobile ranks first in wireless customer service. (02:32)

Innovative Mobile Marketing

Vince Thompson talks to Alec Andronikov about how he revolutionizing mobile advertising. (04:22)

How Luxury Brands Can Capitalize on Mobile Platforms

The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?” (04:40)

Steve Jobs’s Next Move with the iAd

With Apple’s booming sales from devices, software and digital content, Steve Job hasn’t had to think much about advertising revenue. The consumer comes first (his mantra) and advertising must fit their experiences.In his comments on Tuesday night at the Wall Street Journal’s All Things Digital conference, he minimized the absence of Flash on the iPad, quipping that the only (Flash-less) holes in the iPad experience was for Flash-enabled ads. (05:12)

Thomas Kinstner on the Ways Apps Will Reshape Paid Content

Apps will “reshape paid content” in a “profound way,” says Thomas Kunstner, partner at Booz and the leader of the firm’s European media practice, in this interview with Beet.TV. (01:35)

How mobile and internet advertisings have changed our lives?

Advertising as an art of communication has so far gone beyond the conventional modes and norms. With an enormous digital revolution, trends and modes of advertising have so far taken a different facet particularly in internet advertising. For more information visit www.mobileandinternetadvertising.com

By:
Tdiindial
Advertisingl
Dec 21, 2009

How mobile and internet ads offer end to end brand promotion solutions?

Advertising requires continuous updates of tools and technologies. The same methods and tools of advertising need to be revamped and refurbished from time to time accordingly to the prevailing trends in the market place. In modern advertising India, the usage of latest trends and tools set the tone for redefined brand communication solutions. Thanks to the new tools or devices of brand promotion (such as mobile and internet media) which provide end to end brand promotion solutions.

By:
Tdiindial

Advertising>
Online Promotionl
Jul 07, 2010

How brand Advertising is redefined through internet and mobile devices?

Mobile Advertising covers any promotion activity which is carried out through a mobile device. Those who deploy mobile ad campaigns are known as mobile advertisers. Some ways of mobile advertising include SMS ads, wap ads, ARBT ads, gaming Ads, Bluetooth Ads etc.

By:
Tdiindial

Advertising>
Online Promotionl
Aug 19, 2010

How to take the unconventional way of brand advertising?

Once upon a time advertisements were considered merely as a means of selling products. Their reach was limited to print media and television commercials. The world has moved forward and along with it the concept of advertisement has also gone through a sea change. For more information visit: www.mobileandinternetadvertising.com

By:
Tdiindial

Advertising>
Online Promotionl
Nov 04, 2009

Advantage of bulk SMS service in relation to business prospects

The bulk SMS is really informative and the recipient can read it over and over again until he gets clarified with it.

By:
Bulksmsindia123l
Computersl
Jan 29, 2011

Help your business flourish with online advertising

Advertising is undeniably an essential step to lure several customers for any successful business and if taken in a broader sense, anything which promotes ones business can be considered advertising. For more information visit www.mobileandinternetadvertising.com

By:
Tdiindial
Advertisingl
Nov 27, 2009

Recent Developments in Advertising

One of the more well-known and flourishing types of internet advertising are email newsletters on a monthly basis. All an individual needs to do is send a letter to different internet users to come and view the website.

By:
Tdiindial

Advertising>
Brandingl
May 19, 2009
lViews: 193

Trucking and Packing of the Commodities

Both the trucking company as well as the customer/hirer is responsible for the safe packing of the goods to be loaded in the truck. Some time the road is not good/smooth and jumps cause the loss to the luggage.

By:
victoria juleel

Business>
Business Ideasl
Feb 01, 2011

T Shirt Printing

Cheap t shirt printing from the UK fastest tshirt printer, Quick top quality custom printed clothing! Fast delivery and no minimum order! Personalised T-Shirts, Polo Shirts & Hoodies from The T Shirt Man, UK. Screen Printing and Embroidery Specialists. Promotional clothing. Sweatshirts, Sportswear, Fleecewear Printer, Bags, t shirt printing, design your own t shirt online, custom t-shirt designs printed, Stag and Hen.

By:
sudhanshul

Business>
Business Ideasl
Feb 01, 2011

Ranger Financial Services

Ranger Financial Services Ranger Financial Services Ranger Financial Services Ranger Financial Services Ranger Financial Services Ranger Financial Services Ranger Financial Services

By:
Ranger Financial Servicesl

Business>
Business Ideasl
Feb 01, 2011

Success of the trade shows

The main motive of using trade show exhibition is marketing. But by marketing we know that it is very inexact science that creates space for the multitude of the errors to happen.

By:
largeformatl

Business>
Business Ideasl
Feb 01, 2011

The right business mailing list can get you the desired sales leads

When you are selling a product or service and need to run a successful business, you need an effective way to reach out to your innumerable customers. Knowing your target audience is very important because if you send your product brochures and details to an uninterested consumer; it will end up in the junk mail or will be rejected.

By:
perril

Business>
Business Ideasl
Feb 01, 2011

Commercial Space Location Can it Help Your Company Thrive?

When it comes to being productive, profitable and professional, a business’ management has to take a number of factors into account. Have you hired the right team members? Are they content and well motivated? Are you attracting enough of the right sort of customers? How are you performing compared to your nearest competitors or even compared to the market leaders? But make sure you think about the location too.

By:
Andrew Nattanl

Business>
Business Ideasl
Feb 01, 2011

The Importance of Reading Economic Articles

Reading economic articles is one way of informing yourself on how the economy is fairing. There are many places where you can read economic articles from and they include newspapers, business journals and the internet. The reason for this is for you to be informed and be able get a good perspective on the economy.

By:
Jayden Chloel

Business>
Business Ideasl
Feb 01, 2011

Roth Individual Retirement Account (IRA)

Roth Individual Retirement Account (IRA) is a specific type of retirement plan that is tax exempt under certain conditions.

By:
chaudhary fahiml

Business>
Business Ideasl
Feb 01, 2011

Three Tactful Tips of Mobile & Internet Advertising 2011

One cannot rely on Pundits or Astrologers to bring a boost to their brand advertising practices. If you feel the need to change your strategies or tools (provided they seem outdated or out of trend), don’t wait, just do it.

By:
Tdiindial
Advertisingl
Jan 28, 2011

Mobile & Internet Media- The future of brand advertising

Already creating waves in advertising world, mobile and internet media guarantee customized brand communication delivered right within the pockets or palms of customers.

By:
Tdiindial
Marketingl
Jan 24, 2011

How Advertising acts as a tempting tool of brand marketing?

Some ads create fear, some ads provide emotional appeal, some ads evoke nostalgia on target audiences etc. The theme of one advertisement often varies from another.

By:
Tdiindial
Marketingl
Jan 19, 2011

Advertising-a symphonic tool of brand marketing!

The language of advertising is different from other marketing communications. Advertising mostly evokes a brand message in a lyrical mode which is musical and memorable for audiences to recall.

By:
Tdiindial

Advertising>
Online Promotionl
Jan 13, 2011

Impact of advertising

If you look around and study you will realize how advertising has become an important factor for creating a brand experience in our mind.

By:
Tdiindial

Advertising>
Brandingl
Jan 06, 2011

How internet & mobile ads reign amongst the various brand advertising options?

In today’s fast & hi-tech world, even the medium of brand promotion needs to be hi-tech. A brand promotion campaign today is expected to deliver the results within minutes.

By:
Tdiindial

Advertising>
Online Promotionl
Dec 31, 2010

Trends of Mobile Advertising in India!

Considered as personalized modes of brand promotion, advertising through mobile & internet media provides immediate effect on customers.

By:
Tdiindial
Advertisingl
Dec 01, 2010

How mobile ads are more interactive than other ads?

Advertising professionals are exceptionally creative and they always seek for creative ideas and themes. In terms of advertising media, advertisers use different tools of brand advertising as per their choice.

By:
Tdiindial

Advertising>
Brandingl
Nov 24, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Tdiindia has 23 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Mobile Success Blueprints – Tap Into a 5 Billion User Market!
Tap into the Hottest & Most Profitable Marketing Trend! Fresh New & Detailed Content with an Irresistible Tools Upgade! Both Front & Back Offers Are Converting Very High! Top Quality Pro Design. Go To: http://mobilesuccessblueprints.com/affiliates.php
Mobile Success Blueprints – Tap Into a 5 Billion User Market!

Mobile Banner Creator – The Easiest Money Ever!
Mobile Marketing Is The Hottest Trend In Internet Marketing & This Is A Tool All Mobile Marketers Need. Give Away Free Memberships & Earn Commissions On Multiple Upsells – Making Sales Couldn’t be Any Easier! http://mobilebannercreator.com/affiliates.php
Mobile Banner Creator – The Easiest Money Ever!

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

Edit Article |

Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

Retrieved from “http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html”

(ArticlesBase SC #3586409)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

kevinlee -
About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

Questions and Answers

Ask our experts your Business related questions here…

Ask

200Characters left

The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?
Would marketing involve advertising?
How is marketing different from advertising?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/business-articles/bluetooth-marketing-the-future-of-marketing-is-here-3586409.html

Article Tags:
uk bluetooth marketing, uk bluetooth advertising

Related Videos

Related Articles

Latest Business Articles
More from kevinlee

Understanding Keyword Research Concepts in Online Marketing by SearchMarket

In this short educational video about online marketing Liana “Li” Evans of KeyRelevance.com and SearchMarketingGurus.com speaks about 3 concepts online marketers and business owners should understand about doing Keyword Reasearch. Variety, Not Falling in Love and Understanding Your Customer are three important keys whether its a search, ppc or social media strategy your creating!

Full video transcript at: http://www.SearchMarketingGurus.com
(03:01)

How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

Video is a hot topic when it comes to online marketing. It’s becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday’s Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies.

Full Transcript at: http://www.SearchMarketingGurus.com (03:25)

How to Create Relevant Targeted Marketing Campaigns

Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers. (04:13)

Markets in Florence

Tour of San Lorenzo, an open bargain market and Central Market, a fesh produce market. (02:18)

Khan Market in Delhi

A popular market amongst expats and affluent locals – said to be India’s most expensive retail space. (02:41)

Bluetooth Marketing Environmentally Friendly Advertising

Bluetooth Marketing is a new mode of advertising and it is environmentally friendly and offer unlimited free advertising.

By:
Jamie Flahertyl
Businessl
Jul 29, 2009

Proximity marketing

Bluetooth-based systems Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing

By:
yayal

Business>
Fundraisingl
May 07, 2010

Simple Bluetooth Advertising

Bluetooth marketing is starting to become more popular and fast becoming the most cost effective method of getting the message to a large audience. Firms around the planet, including a big number of major multi nationals, are investing their budget in vicinity marketing.However beaming advertisements to potential shoppers is only one use for these boxes. These are to be used for a large number of other purposes.

In the United Kingdom, the regiment and RAF careers are using blu…

By:
Louisa Singhl

Computers>
Information Technologyl
Oct 09, 2009

Future Marketing Trends

These are just a few observations I’ve made from a lot of research, reading and taking an objective standpoint regarding issues that will directly affect marketing trends in the future.
Originality and creativity will provide the key to success:
- Digital marketing is becoming more prominent within the industry and is becoming more heavily relied on by marketers and web designers to achieve their online objectives and make thei

By:
ramirel leflarl

Internet>
Internet Marketingl
Dec 03, 2010

Mobile Orange Phone Samsung UK A Glimpse Of Multimedia

Orange Samsung Mobile Phone UK represents the benefits of web marketing which has been ruling the market since the last decade.

By:
Anne Frankl

Technology>
Cell Phonesl
Oct 22, 2010

Innovation in Mobile Marketing

Mobile technology has evolved incredibly over the last few years and now consumers are spoilt for choice with different makes, models, features and applications to choose from and yet more and more new features and technologies are launched all the time. Every year seems to herald the “year of the mobile”, and we have uncovered four of the most innovative mobile technologies we have seen so far in 2010.

By:
Gemma Websterl

Technology>
Gadgets and Gizmosl
Jun 29, 2010

Cheap Mobile Phones in Uk: Enjoy a Life of Connectivity

Mobile phones are available these days in different shapes and sizes. Most of them have useful features like camera, games, music and are also affordable. With improvement in technology, the numbers of cell phone users have increased considerably across the globe. The markets of USA and Europe are vibrant.

By:
shallyparkarl

Technology>
Communicationl
May 30, 2007

Vehicle Electrification: Market Forces and Demand Characteristics, First Edition ||| Market Research Report

Aarkstore announce a new report “Vehicle Electrification: Market Forces and Demand Characteristics, First Edition” through its vast collection of market research report.

By:
kennethl
Businessl
Feb 01, 2011

Electronic Ballasts: Market Forces and Demand Characteristics, Fifth Edition ||| Market Research Report

Aarkstore announce a new report “Electronic Ballasts: Market Forces and Demand Characteristics, Fifth Edition” through its vast collection of market research report.

By:
kennethl
Businessl
Feb 01, 2011

Business promotion methods

If you’re in business, you know that promotion is everything. You can have the best product or service in the worl

By:
Cody Butlerl
Businessl
Feb 01, 2011

Are You in Need to Portable Toilets or Refrigerated Containers?

Portable toilets come in the form of cabins that are fully equipped with doors, windows and other facilities such as waste carriers, toilet papers, hand sanitizers and water supply.

By:
Marcus Senl
Businessl
Feb 01, 2011

Safety Signs Are Not To Be Ignored When It Comes To Workplace Safety

There are many dangers in the workplace; many of them are not as obvious as a fire breaking out or heavy machinery hanging overhead. It is often the lesser notice hazards and those that visitors or new employees may not know to look for that catch people out and lead to an accident in the workplace.

By:
Colin Williamsonl
Businessl
Feb 01, 2011

Health and safety in winter

Cold, wet, icy winter weather can cause really hazardous conditions, on the roads, in the home, and in the workplace, and as such, health and safety precautions absolutely must be stepped up a notch if the risk of accidents is going to stay at an absolute minimum.

By:
Colin Williamsonl
Businessl
Feb 01, 2011

The importance of safety signs and safety equipment at work

What could be more important than keeping yourself, your staff, and any visitors, safe from harm where you work? And these days, there is absolutely no excuse not to run a completely tight ship when it comes to health and safety, because you can get the safety signs and protective clothing you need online at bargain prices.

By:
Colin Williamsonl
Businessl
Feb 01, 2011

Getting the most durable and comfortable workwear will keep people’s minds on the job

Boots, shin pads, gloves – no footballer would go out onto the pitch without the proper gear to help them stay on their feet and protect themselves.
Whatever the important design features of all this protection, however, the world’s superstar players know that their clothing and equipment is doing a vital job helping them stay safe, and able to carry on doing the job they love.

By:
Colin Williamsonl
Businessl
Feb 01, 2011

Legendary hand watches by Swiss legend

The Swiss are renowned timepiece makers. For centuries their time keeping products has never failed to disappoint the world. This article is about the legendary hand made watches by the Swiss and how it mesmerises the world of time keeping.

By:
kevinleel
Shoppingl
Jan 30, 2011

Acai Fresh fruit Consequences That You Have To Realize

Introducing the miracle fruit, the acai berry.The acai berry has a vast amount of benefits that are not discovered until now.

By:
kevinleel
Automotivel
Jan 29, 2011

Automobile Financing – The Business Financing Variety When Acquiring an Automobile

Buying a car is essential for everyone nowadays.However,we should be able to choose the best car financing method to avoid any complications that may affect our lives.

By:
kevinleel
Financel
Jan 27, 2011

10 Best London Wedding Venues

A wedding is a once in a lifetime event. It has to be perfect, not a single lack of anything, and the wedding venue is one of the most important factors for a couple to consider to have their wedding on as it will leave a lifetime impression on this joyous occasion.

By:
kevinleel
Relationshipsl
Jan 26, 2011

Greatest Food regimen Patch ? Quick, Convenient Method of Dropping Weight

Everybody wants to be slim and fit.However,this proves to be an obstacle for many people as it take lots of effort to succeed in any exercise program or food diet regimen.It is essential that we get all the information on how to lose weight faster and in a more convenient way.

By:
kevinleel

Advertising>
Direct Maill
Jan 26, 2011

An Overview On Link Building

There are many providers for link building services out there today. How do you know which one to choose and has the best bang for your buck? Reviews might be good or asking around in webmaster forums for other webmaster’s opinions on a certain service or provider.

By:
kevinleel
Internetl
Jan 21, 2011

Information Car Insurance coverage – What To Know

In this modern and developed world, almost everyone owns an automobile. Whether you have bought it for convenience or just to splurge on your paycheck, you will inevitably need a good car insurance. How and what to look for when getting the best insurance for your car? We’ll discuss it in our article.

By:
kevinleel
Careersl
Jan 21, 2011

Be taught About Automotive Insurance Data At the moment

Insurance is a very important coverage, not just for personal health or for our loved ones but also for our precious belongings. One such property that definitely needs an insurance is our car. It’s almost a must to get insurance for your automobile as we never know what kind of incidents and accidents might happen in the future.

By:
kevinleel
Automotivel
Jan 21, 2011

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

kevinlee has 93 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

Edit Article |

Posted: Jun 05, 2009 |Comments: 0
|

Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

Retrieved from “http://www.articlesbase.com/technology-articles/proximity-marketing-a-revolutionary-way-to-marketing-955701.html”

(ArticlesBase SC #955701)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

Questions and Answers

Ask our experts your Technology related questions here…

Ask

200Characters left

I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/technology-articles/proximity-marketing-a-revolutionary-way-to-marketing-955701.html

Article Tags:
cell phone advertising, bt marketing, proximity marketing, proximity solutions

Latest Technology Articles

Blackberry 9300:-Be the owner of this superb mobile

The BlackBerry 9300 Curve 3G is one of the popular mobile gizmo among the customers. It is surely and another measure towards the way of making the process of communication and professionalism much easy. It has made a huge advancement in terms of network pace it uses, marking excellence on-line feel for the users.

By:
John Brownl
Technologyl
Feb 01, 2011

BlackBerry PlayBook – Gadget With SKY Limit Features

Even though the Apple iPad might have started the revolution in the tablet PC segment, a number of new models that are equally capable of achieving the same are arriving and one among them is the new BlackBerry PlayBook.

By:
Thomas Whittlel
Technologyl
Feb 01, 2011

Top 3 Essentials for a Co-location Infrastructure Service

Surging rise in the number of web commerce and telecommunications companies have brought in the new need to establish co-location centers.

By:
lisasmithl
Technologyl
Feb 01, 2011

Aarkstore Enterprise || Cloud Based Office Productivity Software Market Shares Strategies, and Forecasts, Worldwide, 2010 to 2016 || Market Researh

Company announce a new report ” Cloud Based Office Productivity Software Market Shares Strategies, and Forecasts, Worldwide, 2010 to 2016″ through its vast collection of market research report.

By:
Minul
Technologyl
Feb 01, 2011

How Technology Can Save The Environment

Technology is actually one of the reasons that our environment today is being destroyed. It is because of the different organizations or entities that use technology that damages the environment today.

By:
Kazmeel
Technologyl
Feb 01, 2011

Trenchless Technology

What is trenchless technology? The term Trenchless technology refers to the techniques and methods when it comes to repair, installation, modification, and rehabilitation of pipes and cables underground minus the disturbance that it creates on the structures above.

By:
Kazmeel
Technologyl
Feb 01, 2011

Pros and Cons of TouchScreen Technology

Touch screen technology is among the technologies that are becoming popular as the days go by. With this, it is important that we know the advantages and disadvantages when it comes to the use of touch screen technology. The following are the pros and cons of using touch screen technology.

By:
Kazmeel
Technologyl
Feb 01, 2011

Benefits of outsourcing IT support

Outsourcing has enabled SMBs to avail of state-of-the art networking equipment in the form of sophisticated data centers managed by expert IT professionals. The benefits are there for everyone to see in the form of reduced downtime, better network security and zero data loss.

By:
Alex Sacal
Technologyl
Feb 01, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Garrett has 1 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Technology

Cable and Satellite TV
Cell Phones
Communication
Electronics
Gadgets and Gizmos
GPS
Satellite Radio
Video Conferencing
VoIP

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

Demo video of the fully self-contatined Bluush-X Bluetooth Proximity Marketing System. Video shows the various power options and supplied pieces of equipment.
Video Rating: 0 / 5

Find More Proximity Marketing Articles

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

Edit Article |

Posted: Jan 03, 2011 |Comments: 0
|

After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

Retrieved from “http://www.articlesbase.com/international-marketing-articles/the-future-of-bluetooth-advertising-proximity-marketing-in-2011-3965166.html”

(ArticlesBase SC #3965166)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Khaled Awad -
About the Author:

iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

Questions and Answers

Ask our experts your International Marketing related questions here…

Ask

200Characters left

How is marketing different from advertising?
Would marketing involve advertising?
The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/international-marketing-articles/the-future-of-bluetooth-advertising-proximity-marketing-in-2011-3965166.html

Article Tags:
iblue bluetooth advertising, proximity marketing, proximity advertising device, proximity marketing device, mobile marketing, bluetooth marketing, bluetooth marketing device, bluetooth marketing solutions, advertise via bluetooth, bluetooth campaign

Related Videos

Latest International Marketing Articles

How Brett Brewer Revolutionized Advertising

Brett Brewer is the Internet marketing visionary who developed Intermix Media, which sold to News Corporation in 2005. Now the President of Acknowledge, Brewer is taking his marketing concepts even further in technology and strategy. Brewer talks about building his Internet empire and the importance of relevancy in advertising. (06:36)

Innovative Mobile Marketing

Vince Thompson talks to Alec Andronikov about how he revolutionizing mobile advertising. (04:22)

How to Use Free Advertising Sites and Directories to Market

Alistair Marshall explains how to use free advertising sites and directories to your advantage in marketing. (01:26)

How to Advertise on the Radio

Marketing and Advertising Tips – Learn how to advertise on the radio. (00:56)

Lucas Donat Talks About Online Advertising

Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world. (05:49)

Every One Want To Know – How To Increase WebSite Traffic

How to increase website traffic, How to increase blog traffic. If you own a blog or web site may at various times have you wondered what you can do to increase web site traffic for the hordes of targeted visitors. This is a question that everyone must be prepared to have a plan before even starting. Without a plan to drive traffic to your website

By:
jonn welll

Marketing>
International Marketingl
Feb 01, 2011

Be A Success With Mass Money Makers Course

The Mass Money Makers course focuses on the main aspects of internet marketing which will drive enormous amounts of targeted traffic to your website. If you have any experience in internet marketing then you know that without traffic your business will not be a success. Now with this Mass money Makers course you will have everything you will need to run a great internet business.

By:
Anthony Nelsonl

Marketing>
International Marketingl
Feb 01, 2011

Internet Marketing – From Fantasy to Strategy

When considering Internet Marketing, having desperate state of mind makes us more suggestible for the many deceptions all over the place. Someone promises us “SECRET FORMULA” that cost and we run to buy it thinking that maybe – this will reveal the magic. But something good start to happen – we discover a great secret: THERE IS NO MAGIC AT ALL! We buy more and more and start to find out that in the bottom line everyone point to the same basic concepts. The common sense of marketing.

By:
Gilad Tiraml

Marketing>
International Marketingl
Feb 01, 2011

Get To Know More About The Amazing Opportunities Provided By Free Ad Services

For the individual going online in order to discover information on free ads and the companies which place them, the information can be a lot to take in. Each web site features some sort of advertisements the client could access in order to reach a business.

By:
Mauricio Martinezl

Marketing>
International Marketingl
Feb 01, 2011

Marketing Savvy Or Free Ad Business Quality. What Is The Right Choice?

For a person who is well acquainted with the utilization of free ad search engine resources, they often best understand the difficulties that exist with this on-line prospect.

By:
Mauricio Martinezl

Marketing>
International Marketingl
Feb 01, 2011

Get Over The Obstacles Associated With Marketing And Get Free Ad Potential

Majority of the searches come in numerous formats whether you are utilizing Google, Yahoo, Bing, or any other of the many free ad search engines available in the on-line environment.

By:
Mauricio Martinezl

Marketing>
International Marketingl
Feb 01, 2011

Generic Free Ad Search Results – Find Out More On The Methods Of Getting Over Their Faults

For a buyer seeking a particular product or service, one of the simplest solutions they would be able to pursue so as to explore this opportunity is available to them through an online search.

By:
Mauricio Martinezl

Marketing>
International Marketingl
Feb 01, 2011

New Business Owners Gain Success through Unstoppable Entrepreneur

Unstoppable Entrepreneur Review raves about the proven works of the unique and dominating marketing techniques which allow smaller companies and independent sales representatives to reach out to a broader base of clientele and in maintaining customer loyalty.

By:
Tim Atkinsonl

Marketing>
International Marketingl
Jan 31, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Khaled Awad has 1 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Marketing

International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

More Bluetooth Advertising Articles

• ISBN13: 9780910965828
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that wan

List Price: $ 29.95

Price: {price-updating}

Related Sms Marketing Products

Author: rapidresponsesms

Keywords:

Added: June 25, 2010

Author: alexandrealvo

Keywords:

Added: June 17, 2010

Author: mobiletraffic19

Keywords:

Added: June 3, 2010

Author: mobiletraffic19

Keywords:

Added: June 3, 2010

Author: mobiletraffic19

Keywords:

Added: June 3, 2010

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Visit merchant

Visit merchant

Author: MooHMobile

Keywords:

Added: April 19, 2010

Author: ProximityBlue

Keywords:

Added: January 6, 2010

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Author: smsevoz

Keywords:

Added: February 17, 2010

Author: razotangassi

Keywords: www.be-blue.com.mx

Added: January 14, 2010

Author: 2callcombr

Keywords: Bluetooth Mobile Marketing 2Call A

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth

Added: October 6, 2009

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth

Added: October 6, 2009

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

Author: insqribe

Keywords: insqribe danny housseas nick gonios proximity marketing mobile marketing qr code 2d code location aware location based services

Added: September 21, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin

Author: blue2media

Keywords: Renault news latest proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 car

Added: July 9, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

On the other hand, there those of you that are in some form involved within the mobile marketing sector, or the marketing sector in general and need ideas in order to promote this marketing approach to your clients.

Somewhere in the middle, there are those of you interested to start out in the mobile marketing field, but are still exploring the possibilities and still trying to get a feel of the market in order to decide whether to proceed.

The discussions I’ve been having lately with some of you have triggered the idea to write up a small series of articles with ideas about mobile marketing (or proximity marketing in particular – a field I find somewhat more exciting than other now-becoming-ordinary mobile marketing approaches) in a number of different places.

Over the next few weeks I will be putting down the ideas we’ve been discussing in private, and sharing them with everyone else — there’s probably some value there for all of you, whatever your position in the sector.

Stay tuned for the Proximity Marketing Tutorials Series that will be interleaved with other interesting news. However, do bear with me if the news are a bit more sparse over the coming few weeks — work and deadlines will be taking over for a short while.

The articles will cover proximity marketing ideas in the following sectors:

* Cafeterias/Restaurants/Pubs/Clubs/Bars
* Hotels
* Stadiums
* Airports
* Malls
* Public Spaces
* Cinemas

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 chinese restuarant

Added: July 16, 2009

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

Author: blue2media

Keywords: car dealership car sales auto sales news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 13, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 10, 2009